a bit about raising awareness

There are multiple ways to raise awareness concerning health issues. One of the ways to possibly guarantee that no one becomes aware of a particular issue is to never talk about it.

For several years our primary focus was on driving home the fact that the Alzheimers Associated had a helpline.

We used word of mouth, cards, bracelets, television, newspaper, radio, signs on the stroller, signs on the car, magazines and social media to get the word out.

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